Pantene Conditioner 3 minutes Miracle

Pantene Conditioner 3 minutes Miracle

Duration: 30 sec.

Company: Procter and Gamble Inc.,

Product: Pantene 3 minute miracle

Commercial Story

This commercial was endorse by Bea Alonzo (actress). She said what the girls usually did to their hair such as: drying, curling that can cause damage that’s why she said that we need more than a conditioner and then after that, the Pantene conditioner was introduce and say its description. Pantene 3 minute miracle was intensive concentrated with pro V formula penetrated to the hair’s core and smoothens three months of damage in just 3 minutes. Bea said that pantene conditioner is for stronger, shinier inside out. We need to make a change, see the change, feel the change and more than a change use pantene because it is a 3 minute miracle.

Advertising Technique 

The advertising technique use on this commercial was testimonial because it use the celebrity named Bea Alonzo to endorse the product and say her experience about pantene 3 minute miracle.

Quality of the good advertisement

Attracts Attention- What attracts the attracts of the viewers is the word 3 minute miracle

Arouses Interest- The viewer became interested about what 3 minute miracle means on the commercial which cause them to watch the commercial.

Create desire- What creates the desire of the viewers is when they understand the message of the commercial. 3 minute miracle means that the 3 months damage on our hair was be repair in just 3 minutes because of pantene conditioner.

Causes Action-  What causes action of the viewers is the message at the last part of the video.

Target Market

The target market of this commercial was the women because we are too conscious about our hair because it also give us beauty and confidence. We are the one who always make an experiment on our hair. We curl it, dry it, straight it and etc. Which can cause damage that’s why pantene 3 minute miracle was made to help us to bring back our healthy and shiny hair. 

https://www.youtube.com/watch?v=xwikYbC8jFo

Tide powder

Company: Procter & Gamble Inc.,

Duration: 45 seconds

Product: Tide powder

Commercial Story:

This commercial was endorse by Bossing Vic Sotto At the beginning of the commercial it features the dirty shirt of the kid due to the activity on the sports fest and suddenly Vic Sotto came and ask the mother of the child if who is the bossing in whitening the shirt (he pertaining to the brand of detergent) and the mother said that everyone of it has the power to whiten the shirts but bossing said that in tide, it is whitier. As the proof he uses two sample. He ask two kids to wear white shirts and let them play on the mud and after, they wash it on brand X while the other one is wash by tide. And the result was both of the detergent has the power to remove the stain but the shirt wash by tide is whitier. And at the end Vic Sotto said that tide is “Bossing sa kaputian” for just 5 pesos.

Advertising Techniques:

Competitive: Tide was compared by brand X as a proof that it is much better among the other brand.

Testimonial:  Because it was endorse by a famous celebrity named Vic Sotto. And he serve as a witness of how tide can whitens our shirts.

Quality of a Good Advertisement

Attracts Attention: What attracts viewers attention is when Vic Sotto ask the mother if who is bossing in whitening then it live a question to the mind of the viewers.

Arouses Interest: What attracts their interest is their curiosity to answer the question on their mind that can lead the viewers to watch the commercial.

Creates Desire: What creates their desire is when they have the better understanding about the power of tide to whiten our shirts and it is better than the other detergent.

Causes Action: What causes action to the viewers is when bossing said the price of the product which is 5 pesos only. By that it tells the viewers that tide is highly affordable.

Target Market

The target market of tide is the mother because they have the responsibility to wash our clothes. Aside from that they want to avail the products that is more affordable and effective because they are the one who manage the budget of the family. They don’t want to waste money for a useless brand and as we can see on the commercial, bossing ask the mother of the kid meaning that it is the main target of the commercial or product. 

https://www.youtube.com/watch?v=tPS9VhLWL6A

Ariel Better in One Wash

Ariel Better in One Wash

Company: Procter & Gamble Inc.,

Duration: 45 seconds

Product: Ariel Powder

Commercial Story:

This ariel commercial was endorse by Ms. Kris Aquino at first she ask the people of the Philippines if they are “Okay at Okay clean” This commercial of ariel uses two pieces of cloth with stain come from the different part of the Philippines and compare it together. The one cloth was wash by ariel and the stain was gone in just one wash while the other one was wash by brand X but it do not have the power to remove the stain even though they try it at three times.  

Advertising technique

Competitive - This commercial uses two kinds of brand which the ariel and the brand X and compare it together to know which is better. It shows that ariel can clean our clothes in just one wash while the other one cannot remove the stain. It shows that ariel is really effective among all the kind of brands.

Testimonial- Ariel commercial was endorse by Ms. Kris Aquino (Actress, host and Presidential Sister). She show how effective ariel by comparing it to the other brand. This brand is testimonial because of the presence of the celebrity.

Plain Folks - As we can notice on the advertisement, Kris Aquino ask the Philippines if they are “okay at okay clean” means that ariel is for everyone and it can be found at the different part of the Philippines.

Characteristics of The Good Advertisement

Attracts Attention- What attracts the attention of the viewers is when Kris Aquino ask if they are “okay at okay clean” and it build up a question to the mind of the viewers if what does it mean.

Arouses Interest- What catch the interest of the viewers is when they are curious to know the answer of the question on their mind that’s why they will spend their time on just 45 seconds ariel TV commercial just for knowing the real story behind.

Creates Desire - Ariel creates the desire of the viewers because it is able to catch their attention and interest for the better understanding of the message. By that, people know how effective ariel is compare to the leading brand.

Causes Action - It causes action for the viewers to avail ariel because of the testimonials shows on the commercial.

Target Market

For me, the target market of this commercial was the mothers because they want to get product that is more affordable and effective especially when it comes to the cleanliness. Ariel was able to meet their satisfaction because it is able to show its target market demand.

Print Ad - Dove White Beauty Bar

http://heart-2-heart-online.com/wp-content/uploads/2012/08/herculean-kv2-dove-reveal-beautiful-glowing-skin.jpg

Company: Unilever

Product: Dove White Beauty Bar

Product Description

Dove is designed for helping women to reveal their white and glowing skin and to release their own personal beauty by engaging them with the products that deliver real care.

Analyzation

This advertisement is effective because it says that you can have a brighter skin for just 7 days. People are so attracted to this advertisement because on our generation nowadays, people are so obsess to have the things they want for an instant. That’s why this advertisement affect the buying decision of people. Imagine, you will get the skin you wish to have for just a short period of time.

This advertisement also say that “Hey! I’m dove, just use me and your dreams will come true” I’m not saying that this is the exact message of advertisement but it encourages people to avail it. It also uses beautiful model to prove that it was so effective. On my own experience, just like other people I also want to have white skin because before, I think that having a white skin define the real beauty that’s why I use Dove because of it says that use it for just 7 days for having white and brighter skin and I believe it because of the appearance of the model with flawless skin.

Advertising Technique

The advertising technique of this commercial was transfer or emotional because of the expectation of people to have white skin. When people saw this advertisement they will feel happy because they will think that “finally ! The solution is here”. It can also be sex appeal because of the usage of beautiful model which represent as a product after using dove.

Target Market

The target market of this advertisement are all people who have an interest to have white and brighter skin especially the women. Because as we may notice, women are to conscious with their physical appearance especially with their skin. And all of the model use on the advertisement was women. 

Joy Dishwashing liquid

Company: Procter and Gamble Inc.,

Duration: 3:12 Minutes

Product: Joy Dishwashing liquid

Commercial Drama:

The joy commercial was endorse by Michael V. In this commercial video it uses a story of two bestfriend named Jacob and johnny who are inlove with the same girl named Julie. Jacob is a musician in the club who leave his love ones for his ambition, johnny was the owner of the club, bestfriend of jacob and hindrance for the love story of Jacob and Julie. And Julie was the waitress in the club and the reason for the misunderstanding of the two guy.

In this commercial, Julie and jacob was love each other but the owner of the club named Johnny was inlove with Julie. That’s why everytime he see Jacob and Julie together. He make use of his power to make a challenge for Julie. He let Julie to wash the thousand of plates for the punishment and at the middle of the story Jacob punch johnny that’s makes him fell asleep and he help Julie to wash plates with joy dishwashing liquid. It also have a Jingle that also tell a story about the challenges in life of Jacob.

Analyzation 

On my opinion, Jacob and Johnny is the representation of two brand of dishwashing liquid. Johnny is the kind of dishwashing liquid that is expensive and have the power clean the plates while Jacob is the representation of Joy dishwashing liquid that is more cheaper than other dishwashing liquid but he have a lot of experience to prove that every challenge he encounter, he can solve it. Same with Joy, no matter how many dirty plates it clean, Joy can make it. And Julie represent a consumer who will choose among the two kinds of brand. The one that is expensive and the one that is more affordable.

The jingle of the commercial was also easy to remember. When I was a little kid, there was a line in the jingle that stock or remain in my mind and it was the “ J-O-Y joy in my heart, deep deep down in my heart”. And on the time of that commercial, everywhere I go I always hear that line of the song. So, it was a proof that the commercial was catch a lot of attention of the viewers.

Message Appeal

The commercial use humorous appeal because of the exposure of the comedian named Michael V. He play the role of the three character (Jacob, Johnny and Julie). I’m not literally saying that the commercial story was funny. I’m saying that the role of Michael V can put a little smile for the viewers because he also play the role of the girl. And it also attack the emotion of the viewers because of the usage of the drama. Most Filipino people was too obsess with love story. That’s why it’s a right choice to put a little drama on the flow of the commercial.

https://www.youtube.com/watch?v=XJVX6egZcwk

Safeguard Derma Sense Facial Cleanser

Company: P&G (Procter & Gamble Inc.,)

Product: Safeguard Derma Sense Facial Cleanser

Duration: 16 seconds

Product Description:

Safeguard Derma Sense Facial Cleanser is a product of P&G (Procter & Gamble Inc.,) it is clinically design helps to fight acne and blackheads cause by oil and dirt.

Commercial Drama:

The commercial story start with the describing the cause of acne by Dr. Isela Mendez (Dermatologist). She said that acne start with the excess oil then she introduce the new safeguard derma sense facial cleanser that is clinically design to reduce acne and blackheads to help recover clear skin. Then in the video it feature a teenager who have problem with her face because of acne and after using safeguard derma sense, she is happy because her ance was gone. That’s why she is confident to take selfie with her friend. 

Analyzation:

My analyzation on this commercial is that it uses the presence of the dermatologist to endorse the product to prove that safeguard derma sense is effective. She have the knowledge about what is ance and how to prevent it. That’s why this commercial is effective. On my own experience when the first time I see the commercial, it catches my attention. I avail it because of the presence of the dermatologist who endorse it. For so many years, safeguard was known for fighting the bacteria that cause body odor. And now, they also have new brand of safeguard who help to fight germs to avoid pimples.

Target Customers:

Everyone can use Safeguard Derma sense but the main target of it was the teenagers. Because on our generation nowadays, we are conscious to our physical appearance especially on our face. Because for the teenagers it defines the real beauty. Beautiful and clear faces can give confidence. Another reason why the target customer of safeguard is teenager is that we are prone to acne due to the stress and dirt that we encounter everyday.

https://www.youtube.com/watch?v=gkTGP3BXAZc

Downy Taba Sachet

Downy taba sachet is a 31 seconds commercial of P&G (Procter & Gamble Inc.,).

Commercial Drama

It is the story of little boy that is chubby who have crush with his classmate or friend named Kath. Every time he saw that little girl he was so attracted because of her fragrance cause by Downy Taba Sachet.

It says on the commercial that Downy taba sachet can use up to 4 washes for only P15.00 that’s why they uses 4 scene as a representation of 4 washes 1st is Sunday when the little boy and his mother arrive with tricycle going to church and kath and her mother sit at the back of them. 2nd is Monday when they are going to school with there service and kath sit beside the chubby boy. Tuesday, the 3nd scene is when kath buy soft drinks to their sari sari store and the last part is Wednesday is when they meet with their mothers. All of this scene represent one idea and that is the fragrance that downy gives to us every day.

Analyzation

For me, they use the the young model with the fat appearance because it was so cute at the eyes of the viewers and because Downy is also big. The story was so cute because of the reaction of the face of the young boy every time he saw Kath.

Target Consumers

Mothers are always the target consumers of downy because ;they don’t want their children to have unpleasant smell. They always want to have fragrant and clean clotes. Since downy Taba sachet is affordable for just P15.00, it can always attract the viewers especially the mothers to avail because they are so thrift, they always want to have “Sulit Budget” they don’t want to waste, money, time and energy in just buying useless products.

https://www.youtube.com/watch?v=MCMFCfKE5rs 

Head & Shoulders Shampoo Commercial

Head & Shoulders Shampoo Commercial

https://www.youtube.com/watch?v=Et4R0LPMEzw

Head & shoulders is one of the famous anti-dandruff shampoo in the Philippines endorse by Ms. Angel Locsin and Mr. John Lloyd Cruz. Since the Selfie is trending on our generation nowadays, they use it on the story telling of their commercial. They take pictures repeatedly, close to their head and scalp to prove that there is no dandruff on their hair because of the shampoo. You are 100% dandruff free if you use it regularly. They always promote that head & shoulder can bring back the confidence of ever user because it can help to prevent the dirt cause of dandruff. Aside from preventing dandruff, head and shoulder can bring fragrance on our hair. It is friendly to the user because everyone can use it.

The story of head & shoulders is consistent, all of their commercials talk about the confidence it can give to the user. It has same story, same endorser but different place and drama. It is important to have consistent story telling for the purpose of catching the attention of the viewers of what the real function of  head and shoulders. By that it is more easy to the viewers to understand the message of the commercial.

The message of the commercial is convincing because of its consistency. Even though it is only 30 seconds video, they are able to tell what they want to put in the mind of the viewers.