Head & Shoulders Shampoo Commercial
Head
& shoulders is one of the famous anti-dandruff shampoo in the Philippines
endorse by Ms. Angel Locsin and Mr. John Lloyd Cruz. Since the Selfie is
trending on our generation nowadays, they use it on the story telling of their
commercial. They take pictures repeatedly, close to their head and scalp to
prove that there is no dandruff on their hair because of the shampoo. You are
100% dandruff free if you use it regularly. They always promote that head &
shoulder can bring back the confidence of ever user because it can help to
prevent the dirt cause of dandruff. Aside from preventing dandruff, head and
shoulder can bring fragrance on our hair. It is friendly to the user because
everyone can use it.
The
story of head & shoulders is consistent, all of their commercials talk
about the confidence it can give to the user. It has same story, same endorser
but different place and drama. It is important to have consistent story telling
for the purpose of catching the attention of the viewers of what the real
function of head and shoulders. By that
it is more easy to the viewers to understand the message of the commercial.
The
message of the commercial is convincing because of its consistency. Even though
it is only 30 seconds video, they are able to tell what they want to put in the
mind of the viewers.
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