Joy Dishwashing liquid

Company: Procter and Gamble Inc.,

Duration: 3:12 Minutes

Product: Joy Dishwashing liquid

Commercial Drama:

The joy commercial was endorse by Michael V. In this commercial video it uses a story of two bestfriend named Jacob and johnny who are inlove with the same girl named Julie. Jacob is a musician in the club who leave his love ones for his ambition, johnny was the owner of the club, bestfriend of jacob and hindrance for the love story of Jacob and Julie. And Julie was the waitress in the club and the reason for the misunderstanding of the two guy.

In this commercial, Julie and jacob was love each other but the owner of the club named Johnny was inlove with Julie. That’s why everytime he see Jacob and Julie together. He make use of his power to make a challenge for Julie. He let Julie to wash the thousand of plates for the punishment and at the middle of the story Jacob punch johnny that’s makes him fell asleep and he help Julie to wash plates with joy dishwashing liquid. It also have a Jingle that also tell a story about the challenges in life of Jacob.

Analyzation 

On my opinion, Jacob and Johnny is the representation of two brand of dishwashing liquid. Johnny is the kind of dishwashing liquid that is expensive and have the power clean the plates while Jacob is the representation of Joy dishwashing liquid that is more cheaper than other dishwashing liquid but he have a lot of experience to prove that every challenge he encounter, he can solve it. Same with Joy, no matter how many dirty plates it clean, Joy can make it. And Julie represent a consumer who will choose among the two kinds of brand. The one that is expensive and the one that is more affordable.

The jingle of the commercial was also easy to remember. When I was a little kid, there was a line in the jingle that stock or remain in my mind and it was the “ J-O-Y joy in my heart, deep deep down in my heart”. And on the time of that commercial, everywhere I go I always hear that line of the song. So, it was a proof that the commercial was catch a lot of attention of the viewers.

Message Appeal

The commercial use humorous appeal because of the exposure of the comedian named Michael V. He play the role of the three character (Jacob, Johnny and Julie). I’m not literally saying that the commercial story was funny. I’m saying that the role of Michael V can put a little smile for the viewers because he also play the role of the girl. And it also attack the emotion of the viewers because of the usage of the drama. Most Filipino people was too obsess with love story. That’s why it’s a right choice to put a little drama on the flow of the commercial.

https://www.youtube.com/watch?v=XJVX6egZcwk