Company: P&G
(Procter & Gamble Inc.,)
Product: Safeguard Derma Sense Facial
Cleanser
Duration: 16
seconds
Product Description:
Safeguard Derma Sense Facial Cleanser is a product of
P&G (Procter & Gamble Inc.,) it is clinically design helps to fight
acne and blackheads cause by oil and dirt.
Commercial Drama:
The commercial story start with the describing the cause
of acne by Dr. Isela Mendez (Dermatologist). She said that acne start with the
excess oil then she introduce the new safeguard derma sense facial cleanser
that is clinically design to reduce acne and blackheads to help recover clear
skin. Then in the video it feature a teenager who have problem with her face
because of acne and after using safeguard derma sense, she is happy because her
ance was gone. That’s why she is confident to take selfie with her friend.
Analyzation:
My analyzation on this commercial is that it uses the
presence of the dermatologist to endorse the product to prove that safeguard
derma sense is effective. She have the knowledge about what is ance and how to
prevent it. That’s why this commercial is effective. On my own experience when
the first time I see the commercial, it catches my attention. I avail it
because of the presence of the dermatologist who endorse it. For so many years,
safeguard was known for fighting the bacteria that cause body odor. And now,
they also have new brand of safeguard who help to fight germs to avoid pimples.
Target Customers:
Everyone can use Safeguard Derma sense but the main
target of it was the teenagers. Because on our generation nowadays, we are
conscious to our physical appearance especially on our face. Because for the
teenagers it defines the real beauty. Beautiful and clear faces can give
confidence. Another reason why the target customer of safeguard is teenager is
that we are prone to acne due to the stress and dirt that we encounter
everyday.
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