Thursday, August 13, 2015

Safeguard Derma Sense Facial Cleanser


Company: P&G (Procter & Gamble Inc.,)
Product: Safeguard Derma Sense Facial Cleanser
Duration: 16 seconds

Product Description:
Safeguard Derma Sense Facial Cleanser is a product of P&G (Procter & Gamble Inc.,) it is clinically design helps to fight acne and blackheads cause by oil and dirt.

Commercial Drama:

The commercial story start with the describing the cause of acne by Dr. Isela Mendez (Dermatologist). She said that acne start with the excess oil then she introduce the new safeguard derma sense facial cleanser that is clinically design to reduce acne and blackheads to help recover clear skin. Then in the video it feature a teenager who have problem with her face because of acne and after using safeguard derma sense, she is happy because her ance was gone. That’s why she is confident to take selfie with her friend. 


Analyzation:
My analyzation on this commercial is that it uses the presence of the dermatologist to endorse the product to prove that safeguard derma sense is effective. She have the knowledge about what is ance and how to prevent it. That’s why this commercial is effective. On my own experience when the first time I see the commercial, it catches my attention. I avail it because of the presence of the dermatologist who endorse it. For so many years, safeguard was known for fighting the bacteria that cause body odor. And now, they also have new brand of safeguard who help to fight germs to avoid pimples.

Target Customers:
Everyone can use Safeguard Derma sense but the main target of it was the teenagers. Because on our generation nowadays, we are conscious to our physical appearance especially on our face. Because for the teenagers it defines the real beauty. Beautiful and clear faces can give confidence. Another reason why the target customer of safeguard is teenager is that we are prone to acne due to the stress and dirt that we encounter everyday.


No comments:

Post a Comment