Pantene
Conditioner 3 minutes Miracle
Duration: 30 sec.
Company: Procter and Gamble Inc.,
Product: Pantene 3 minute miracle
Commercial Story
This commercial was endorse by Bea Alonzo (actress). She
said what the girls usually did to their hair such as: drying, curling that can
cause damage that’s why she said that we need more than a conditioner and then
after that, the Pantene conditioner was introduce and say its description.
Pantene 3 minute miracle was intensive concentrated with pro V formula penetrated
to the hair’s core and smoothens three months of damage in just 3 minutes. Bea
said that pantene conditioner is for stronger, shinier inside out. We need to
make a change, see the change, feel the change and more than a change use
pantene because it is a 3 minute miracle.
Advertising Technique
The advertising technique use on this commercial was
testimonial because it use the celebrity named Bea Alonzo to endorse the
product and say her experience about pantene 3 minute miracle.
Quality of the good advertisement
Attracts Attention- What attracts the
attracts of the viewers is the word 3 minute miracle
Arouses Interest- The viewer became interested
about what 3 minute miracle means on the commercial which cause them to watch
the commercial.
Create desire- What creates the desire of
the viewers is when they understand the message of the commercial. 3 minute
miracle means that the 3 months damage on our hair was be repair in just 3
minutes because of pantene conditioner.
Causes Action- What causes action of the viewers is the
message at the last part of the video.
Target Market
The target market of this commercial was the women
because we are too conscious about our hair because it also give us beauty and
confidence. We are the one who always make an experiment on our hair. We curl
it, dry it, straight it and etc. Which can cause damage that’s why pantene 3
minute miracle was made to help us to bring back our healthy and shiny hair.
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