Friday, September 18, 2015

Pantene Conditioner 3 minutes Miracle

Pantene Conditioner 3 minutes Miracle


Duration: 30 sec.
Company: Procter and Gamble Inc.,
Product: Pantene 3 minute miracle

Commercial Story
This commercial was endorse by Bea Alonzo (actress). She said what the girls usually did to their hair such as: drying, curling that can cause damage that’s why she said that we need more than a conditioner and then after that, the Pantene conditioner was introduce and say its description. Pantene 3 minute miracle was intensive concentrated with pro V formula penetrated to the hair’s core and smoothens three months of damage in just 3 minutes. Bea said that pantene conditioner is for stronger, shinier inside out. We need to make a change, see the change, feel the change and more than a change use pantene because it is a 3 minute miracle.

Advertising Technique 
The advertising technique use on this commercial was testimonial because it use the celebrity named Bea Alonzo to endorse the product and say her experience about pantene 3 minute miracle.

Quality of the good advertisement
Attracts Attention- What attracts the attracts of the viewers is the word 3 minute miracle
Arouses Interest- The viewer became interested about what 3 minute miracle means on the commercial which cause them to watch the commercial.
Create desire- What creates the desire of the viewers is when they understand the message of the commercial. 3 minute miracle means that the 3 months damage on our hair was be repair in just 3 minutes because of pantene conditioner.
Causes Action-  What causes action of the viewers is the message at the last part of the video.

Target Market

The target market of this commercial was the women because we are too conscious about our hair because it also give us beauty and confidence. We are the one who always make an experiment on our hair. We curl it, dry it, straight it and etc. Which can cause damage that’s why pantene 3 minute miracle was made to help us to bring back our healthy and shiny hair. 

No comments:

Post a Comment