Ariel Better in One Wash

Ariel Better in One Wash

Company: Procter & Gamble Inc.,

Duration: 45 seconds

Product: Ariel Powder

Commercial Story:

This ariel commercial was endorse by Ms. Kris Aquino at first she ask the people of the Philippines if they are “Okay at Okay clean” This commercial of ariel uses two pieces of cloth with stain come from the different part of the Philippines and compare it together. The one cloth was wash by ariel and the stain was gone in just one wash while the other one was wash by brand X but it do not have the power to remove the stain even though they try it at three times.  

Advertising technique

Competitive - This commercial uses two kinds of brand which the ariel and the brand X and compare it together to know which is better. It shows that ariel can clean our clothes in just one wash while the other one cannot remove the stain. It shows that ariel is really effective among all the kind of brands.

Testimonial- Ariel commercial was endorse by Ms. Kris Aquino (Actress, host and Presidential Sister). She show how effective ariel by comparing it to the other brand. This brand is testimonial because of the presence of the celebrity.

Plain Folks - As we can notice on the advertisement, Kris Aquino ask the Philippines if they are “okay at okay clean” means that ariel is for everyone and it can be found at the different part of the Philippines.

Characteristics of The Good Advertisement

Attracts Attention- What attracts the attention of the viewers is when Kris Aquino ask if they are “okay at okay clean” and it build up a question to the mind of the viewers if what does it mean.

Arouses Interest- What catch the interest of the viewers is when they are curious to know the answer of the question on their mind that’s why they will spend their time on just 45 seconds ariel TV commercial just for knowing the real story behind.

Creates Desire - Ariel creates the desire of the viewers because it is able to catch their attention and interest for the better understanding of the message. By that, people know how effective ariel is compare to the leading brand.

Causes Action - It causes action for the viewers to avail ariel because of the testimonials shows on the commercial.

Target Market

For me, the target market of this commercial was the mothers because they want to get product that is more affordable and effective especially when it comes to the cleanliness. Ariel was able to meet their satisfaction because it is able to show its target market demand.