Downy taba
sachet is a 31 seconds commercial of P&G (Procter & Gamble Inc.,).
Commercial
Drama
It is the
story of little boy that is chubby who have crush with his classmate or friend
named Kath. Every time he saw that little girl he was so attracted because of
her fragrance cause by Downy Taba Sachet.
It says on the
commercial that Downy taba sachet can use up to 4 washes for only P15.00 that’s
why they uses 4 scene as a representation of 4 washes 1st is Sunday when the
little boy and his mother arrive with tricycle going to church and kath and her
mother sit at the back of them. 2nd is Monday when they are going to school
with there service and kath sit beside the chubby boy. Tuesday, the 3nd scene
is when kath buy soft drinks to their sari sari store and the last part is
Wednesday is when they meet with their mothers. All of this scene represent one
idea and that is the fragrance that downy gives to us every day.
Analyzation
For me, they
use the the young model with the fat appearance because it was so cute at the
eyes of the viewers and because Downy is also big. The story was so cute
because of the reaction of the face of the young boy every time he saw Kath.
Target
Consumers
Mothers are always the
target consumers of downy because ;they don’t want their children to have
unpleasant smell. They always want to have fragrant and clean clotes. Since
downy Taba sachet is affordable for just P15.00, it can always attract the
viewers especially the mothers to avail because they are so thrift, they always
want to have “Sulit Budget” they don’t want to waste, money, time and energy in
just buying useless products.
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