Friday, July 31, 2015

Head & Shoulders Shampoo Commercial

Head & Shoulders Shampoo Commercial


Head & shoulders is one of the famous anti-dandruff shampoo in the Philippines endorse by Ms. Angel Locsin and Mr. John Lloyd Cruz. Since the Selfie is trending on our generation nowadays, they use it on the story telling of their commercial. They take pictures repeatedly, close to their head and scalp to prove that there is no dandruff on their hair because of the shampoo. You are 100% dandruff free if you use it regularly. They always promote that head & shoulder can bring back the confidence of ever user because it can help to prevent the dirt cause of dandruff. Aside from preventing dandruff, head and shoulder can bring fragrance on our hair. It is friendly to the user because everyone can use it.

The story of head & shoulders is consistent, all of their commercials talk about the confidence it can give to the user. It has same story, same endorser but different place and drama. It is important to have consistent story telling for the purpose of catching the attention of the viewers of what the real function of  head and shoulders. By that it is more easy to the viewers to understand the message of the commercial.


The message of the commercial is convincing because of its consistency. Even though it is only 30 seconds video, they are able to tell what they want to put in the mind of the viewers.

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