Company:
Unilever
Product:
Dove
White Beauty Bar
Product
Description
Dove is designed for helping
women to reveal their white and glowing skin and to release their own personal
beauty by engaging them with the products that deliver real care.
Analyzation
This advertisement is effective because
it says that you can have a brighter skin for just 7 days. People are so
attracted to this advertisement because on our generation nowadays, people are
so obsess to have the things they want for an instant. That’s why this
advertisement affect the buying decision of people. Imagine, you will get the
skin you wish to have for just a short period of time.
This advertisement also say that “Hey!
I’m dove, just use me and your dreams will come true” I’m not saying that this
is the exact message of advertisement but it encourages people to avail it. It
also uses beautiful model to prove that it was so effective. On my own
experience, just like other people I also want to have white skin because
before, I think that having a white skin define the real beauty that’s why I
use Dove because of it says that use it for just 7 days for having white and
brighter skin and I believe it because of the appearance of the model with
flawless skin.
Advertising Technique
The advertising technique of this
commercial was transfer or emotional because of the expectation of people to
have white skin. When people saw this advertisement they will feel happy
because they will think that “finally ! The solution is here”. It can also be
sex appeal because of the usage of beautiful model which represent as a product
after using dove.
Target Market
The target market of this advertisement
are all people who have an interest to have white and brighter skin especially
the women. Because as we may notice, women are to conscious with their physical
appearance especially with their skin. And all of the model use on the
advertisement was women.
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