Pantene Conditioner 3 minutes Miracle

Pantene Conditioner 3 minutes Miracle

Duration: 30 sec.

Company: Procter and Gamble Inc.,

Product: Pantene 3 minute miracle

Commercial Story

This commercial was endorse by Bea Alonzo (actress). She said what the girls usually did to their hair such as: drying, curling that can cause damage that’s why she said that we need more than a conditioner and then after that, the Pantene conditioner was introduce and say its description. Pantene 3 minute miracle was intensive concentrated with pro V formula penetrated to the hair’s core and smoothens three months of damage in just 3 minutes. Bea said that pantene conditioner is for stronger, shinier inside out. We need to make a change, see the change, feel the change and more than a change use pantene because it is a 3 minute miracle.

Advertising Technique 

The advertising technique use on this commercial was testimonial because it use the celebrity named Bea Alonzo to endorse the product and say her experience about pantene 3 minute miracle.

Quality of the good advertisement

Attracts Attention- What attracts the attracts of the viewers is the word 3 minute miracle

Arouses Interest- The viewer became interested about what 3 minute miracle means on the commercial which cause them to watch the commercial.

Create desire- What creates the desire of the viewers is when they understand the message of the commercial. 3 minute miracle means that the 3 months damage on our hair was be repair in just 3 minutes because of pantene conditioner.

Causes Action-  What causes action of the viewers is the message at the last part of the video.

Target Market

The target market of this commercial was the women because we are too conscious about our hair because it also give us beauty and confidence. We are the one who always make an experiment on our hair. We curl it, dry it, straight it and etc. Which can cause damage that’s why pantene 3 minute miracle was made to help us to bring back our healthy and shiny hair. 

https://www.youtube.com/watch?v=xwikYbC8jFo

Tide powder

Company: Procter & Gamble Inc.,

Duration: 45 seconds

Product: Tide powder

Commercial Story:

This commercial was endorse by Bossing Vic Sotto At the beginning of the commercial it features the dirty shirt of the kid due to the activity on the sports fest and suddenly Vic Sotto came and ask the mother of the child if who is the bossing in whitening the shirt (he pertaining to the brand of detergent) and the mother said that everyone of it has the power to whiten the shirts but bossing said that in tide, it is whitier. As the proof he uses two sample. He ask two kids to wear white shirts and let them play on the mud and after, they wash it on brand X while the other one is wash by tide. And the result was both of the detergent has the power to remove the stain but the shirt wash by tide is whitier. And at the end Vic Sotto said that tide is “Bossing sa kaputian” for just 5 pesos.

Advertising Techniques:

Competitive: Tide was compared by brand X as a proof that it is much better among the other brand.

Testimonial:  Because it was endorse by a famous celebrity named Vic Sotto. And he serve as a witness of how tide can whitens our shirts.

Quality of a Good Advertisement

Attracts Attention: What attracts viewers attention is when Vic Sotto ask the mother if who is bossing in whitening then it live a question to the mind of the viewers.

Arouses Interest: What attracts their interest is their curiosity to answer the question on their mind that can lead the viewers to watch the commercial.

Creates Desire: What creates their desire is when they have the better understanding about the power of tide to whiten our shirts and it is better than the other detergent.

Causes Action: What causes action to the viewers is when bossing said the price of the product which is 5 pesos only. By that it tells the viewers that tide is highly affordable.

Target Market

The target market of tide is the mother because they have the responsibility to wash our clothes. Aside from that they want to avail the products that is more affordable and effective because they are the one who manage the budget of the family. They don’t want to waste money for a useless brand and as we can see on the commercial, bossing ask the mother of the kid meaning that it is the main target of the commercial or product. 

https://www.youtube.com/watch?v=tPS9VhLWL6A

Ariel Better in One Wash

Ariel Better in One Wash

Company: Procter & Gamble Inc.,

Duration: 45 seconds

Product: Ariel Powder

Commercial Story:

This ariel commercial was endorse by Ms. Kris Aquino at first she ask the people of the Philippines if they are “Okay at Okay clean” This commercial of ariel uses two pieces of cloth with stain come from the different part of the Philippines and compare it together. The one cloth was wash by ariel and the stain was gone in just one wash while the other one was wash by brand X but it do not have the power to remove the stain even though they try it at three times.  

Advertising technique

Competitive - This commercial uses two kinds of brand which the ariel and the brand X and compare it together to know which is better. It shows that ariel can clean our clothes in just one wash while the other one cannot remove the stain. It shows that ariel is really effective among all the kind of brands.

Testimonial- Ariel commercial was endorse by Ms. Kris Aquino (Actress, host and Presidential Sister). She show how effective ariel by comparing it to the other brand. This brand is testimonial because of the presence of the celebrity.

Plain Folks - As we can notice on the advertisement, Kris Aquino ask the Philippines if they are “okay at okay clean” means that ariel is for everyone and it can be found at the different part of the Philippines.

Characteristics of The Good Advertisement

Attracts Attention- What attracts the attention of the viewers is when Kris Aquino ask if they are “okay at okay clean” and it build up a question to the mind of the viewers if what does it mean.

Arouses Interest- What catch the interest of the viewers is when they are curious to know the answer of the question on their mind that’s why they will spend their time on just 45 seconds ariel TV commercial just for knowing the real story behind.

Creates Desire - Ariel creates the desire of the viewers because it is able to catch their attention and interest for the better understanding of the message. By that, people know how effective ariel is compare to the leading brand.

Causes Action - It causes action for the viewers to avail ariel because of the testimonials shows on the commercial.

Target Market

For me, the target market of this commercial was the mothers because they want to get product that is more affordable and effective especially when it comes to the cleanliness. Ariel was able to meet their satisfaction because it is able to show its target market demand.