Print Ad - Dove White Beauty Bar

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Company: Unilever

Product: Dove White Beauty Bar

Product Description

Dove is designed for helping women to reveal their white and glowing skin and to release their own personal beauty by engaging them with the products that deliver real care.

Analyzation

This advertisement is effective because it says that you can have a brighter skin for just 7 days. People are so attracted to this advertisement because on our generation nowadays, people are so obsess to have the things they want for an instant. That’s why this advertisement affect the buying decision of people. Imagine, you will get the skin you wish to have for just a short period of time.

This advertisement also say that “Hey! I’m dove, just use me and your dreams will come true” I’m not saying that this is the exact message of advertisement but it encourages people to avail it. It also uses beautiful model to prove that it was so effective. On my own experience, just like other people I also want to have white skin because before, I think that having a white skin define the real beauty that’s why I use Dove because of it says that use it for just 7 days for having white and brighter skin and I believe it because of the appearance of the model with flawless skin.

Advertising Technique

The advertising technique of this commercial was transfer or emotional because of the expectation of people to have white skin. When people saw this advertisement they will feel happy because they will think that “finally ! The solution is here”. It can also be sex appeal because of the usage of beautiful model which represent as a product after using dove.

Target Market

The target market of this advertisement are all people who have an interest to have white and brighter skin especially the women. Because as we may notice, women are to conscious with their physical appearance especially with their skin. And all of the model use on the advertisement was women. 

Joy Dishwashing liquid

Company: Procter and Gamble Inc.,

Duration: 3:12 Minutes

Product: Joy Dishwashing liquid

Commercial Drama:

The joy commercial was endorse by Michael V. In this commercial video it uses a story of two bestfriend named Jacob and johnny who are inlove with the same girl named Julie. Jacob is a musician in the club who leave his love ones for his ambition, johnny was the owner of the club, bestfriend of jacob and hindrance for the love story of Jacob and Julie. And Julie was the waitress in the club and the reason for the misunderstanding of the two guy.

In this commercial, Julie and jacob was love each other but the owner of the club named Johnny was inlove with Julie. That’s why everytime he see Jacob and Julie together. He make use of his power to make a challenge for Julie. He let Julie to wash the thousand of plates for the punishment and at the middle of the story Jacob punch johnny that’s makes him fell asleep and he help Julie to wash plates with joy dishwashing liquid. It also have a Jingle that also tell a story about the challenges in life of Jacob.

Analyzation 

On my opinion, Jacob and Johnny is the representation of two brand of dishwashing liquid. Johnny is the kind of dishwashing liquid that is expensive and have the power clean the plates while Jacob is the representation of Joy dishwashing liquid that is more cheaper than other dishwashing liquid but he have a lot of experience to prove that every challenge he encounter, he can solve it. Same with Joy, no matter how many dirty plates it clean, Joy can make it. And Julie represent a consumer who will choose among the two kinds of brand. The one that is expensive and the one that is more affordable.

The jingle of the commercial was also easy to remember. When I was a little kid, there was a line in the jingle that stock or remain in my mind and it was the “ J-O-Y joy in my heart, deep deep down in my heart”. And on the time of that commercial, everywhere I go I always hear that line of the song. So, it was a proof that the commercial was catch a lot of attention of the viewers.

Message Appeal

The commercial use humorous appeal because of the exposure of the comedian named Michael V. He play the role of the three character (Jacob, Johnny and Julie). I’m not literally saying that the commercial story was funny. I’m saying that the role of Michael V can put a little smile for the viewers because he also play the role of the girl. And it also attack the emotion of the viewers because of the usage of the drama. Most Filipino people was too obsess with love story. That’s why it’s a right choice to put a little drama on the flow of the commercial.

https://www.youtube.com/watch?v=XJVX6egZcwk

Safeguard Derma Sense Facial Cleanser

Company: P&G (Procter & Gamble Inc.,)

Product: Safeguard Derma Sense Facial Cleanser

Duration: 16 seconds

Product Description:

Safeguard Derma Sense Facial Cleanser is a product of P&G (Procter & Gamble Inc.,) it is clinically design helps to fight acne and blackheads cause by oil and dirt.

Commercial Drama:

The commercial story start with the describing the cause of acne by Dr. Isela Mendez (Dermatologist). She said that acne start with the excess oil then she introduce the new safeguard derma sense facial cleanser that is clinically design to reduce acne and blackheads to help recover clear skin. Then in the video it feature a teenager who have problem with her face because of acne and after using safeguard derma sense, she is happy because her ance was gone. That’s why she is confident to take selfie with her friend. 

Analyzation:

My analyzation on this commercial is that it uses the presence of the dermatologist to endorse the product to prove that safeguard derma sense is effective. She have the knowledge about what is ance and how to prevent it. That’s why this commercial is effective. On my own experience when the first time I see the commercial, it catches my attention. I avail it because of the presence of the dermatologist who endorse it. For so many years, safeguard was known for fighting the bacteria that cause body odor. And now, they also have new brand of safeguard who help to fight germs to avoid pimples.

Target Customers:

Everyone can use Safeguard Derma sense but the main target of it was the teenagers. Because on our generation nowadays, we are conscious to our physical appearance especially on our face. Because for the teenagers it defines the real beauty. Beautiful and clear faces can give confidence. Another reason why the target customer of safeguard is teenager is that we are prone to acne due to the stress and dirt that we encounter everyday.

https://www.youtube.com/watch?v=gkTGP3BXAZc

Downy Taba Sachet

Downy taba sachet is a 31 seconds commercial of P&G (Procter & Gamble Inc.,).

Commercial Drama

It is the story of little boy that is chubby who have crush with his classmate or friend named Kath. Every time he saw that little girl he was so attracted because of her fragrance cause by Downy Taba Sachet.

It says on the commercial that Downy taba sachet can use up to 4 washes for only P15.00 that’s why they uses 4 scene as a representation of 4 washes 1st is Sunday when the little boy and his mother arrive with tricycle going to church and kath and her mother sit at the back of them. 2nd is Monday when they are going to school with there service and kath sit beside the chubby boy. Tuesday, the 3nd scene is when kath buy soft drinks to their sari sari store and the last part is Wednesday is when they meet with their mothers. All of this scene represent one idea and that is the fragrance that downy gives to us every day.

Analyzation

For me, they use the the young model with the fat appearance because it was so cute at the eyes of the viewers and because Downy is also big. The story was so cute because of the reaction of the face of the young boy every time he saw Kath.

Target Consumers

Mothers are always the target consumers of downy because ;they don’t want their children to have unpleasant smell. They always want to have fragrant and clean clotes. Since downy Taba sachet is affordable for just P15.00, it can always attract the viewers especially the mothers to avail because they are so thrift, they always want to have “Sulit Budget” they don’t want to waste, money, time and energy in just buying useless products.

https://www.youtube.com/watch?v=MCMFCfKE5rs